动员、链接与重构:青年人才赋能乡村旅游发展的三重逻辑

    Mobilization, Linkage, and Reconstruction: The Triple Logics of Young Talent Empowering Rural Tourism Development

    • 摘要: 文章借鉴布迪厄社会实践理论构建分析框架,基于沂蒙革命老区多案例比较,探讨青年人才赋能乡村旅游发展的实践逻辑。研究发现,青年人才的乡村旅游赋能有赖于优势资本、赋能逻辑与乡村场域的共同作用,主要表现为三种模式。体制嵌入型赋能以动员逻辑为核心,依托社会资本优势开展村庄环境治理、社区参与与品牌塑造,促进新型旅游集体经济发育;技术驱动型赋能以链接逻辑为支撑,凭借文化资本优势进行技能锻造、实业立足与文旅衍生,催生新型职业农民群体;经营整合型赋能以重构逻辑为导向,依靠复合资本优势开展项目建设、业态植入与节事运营,推动新型乡村空间生产。赋能逻辑在赋能模式的形成中起着基础作用,其不仅直接指导青年人才的实践,还影响到旅游乡建的最终走向。研究完善了青年人才赋能乡村旅游的中层理论解释,也为各地结合村域禀赋精准引育青年人才、选择适配赋能模式提供了实践启示。

       

      Abstract: Drawing on Bourdieu’s social practice theory to construct an analytical framework, this paper explores the practical logics of young talent empowering rural tourism development through a comparative study of multiple cases in the Yimeng Old Revolutionary Base Area. The study finds that the empowerment of rural tourism by young talent depends on the combined effects of advantageous capital, empowerment logic, and rural field, manifested primarily in three models. Institution-embedded empowerment takes mobilization logic as its core, leveraging social capital advantages to carry out village environmental governance, community participation, and brand building, thereby fostering the development of a new type of tourism-oriented collective economy. Technology-driven empowerment is underpinned by linkage logic, drawing on cultural capital advantages to pursue skill cultivation, industrial grounding, and cultural-tourism derivation, giving rise to a new group of professional farmers. Operation-integrated empowerment is oriented by reconstruction logic, relying on composite capital advantages to undertake project construction, business format implantation, and festival and event operation, thereby driving the production of new rural spaces. Empowerment logic plays a foundational role in shaping empowerment models, as it not only directly guides the practices of young talent but also shapes the ultimate direction of tourism-driven rural development. This study refines the mid-range theoretical explanation of young talent empowering rural tourism, and offers practical insights for local governments to accurately recruit and cultivate young talent and select appropriate empowerment models in accordance with village-level endowments.

       

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